Prestige Mirage Biscuits with Blueberry Jam
Blueberry-jam filled biscuits · Prestige · Biscuits & wafers
Why it's worth it
Mirage is one of Prestige's most recognisable local brands, and Prestige is the market leader in Bulgarian biscuits, wafers and mini cakes (acquired by Ireland's Valeo Foods in 2026 but still Bulgarian-made). The jam-filled soft biscuit is a staple of the Bulgarian sweet aisle not sold under this name in Czech chains.
Taste
Soft shortcake-style biscuits sandwiching a blueberry jam filling; sweet, jammy, tender rather than crunchy
Score breakdown
Nutrition
Nutritional values per 100 g
Source: Open Food Facts label data (may lag pack reformulations).
Where & what you'll pay
FantasticoIf you know Czech shelves
Czech jam-filled soft biscuits are the category cousin; Mirage is the Bulgarian market-leader version
Sources
“market leader in all its product categories”
prestige96.bg (brand)“a market-leading Bulgarian manufacturer of sweet baked goods”
www.thegrocer.co.uk (news)
Curated 2026-07-21. Image: Open Food Facts contributors, CC-BY-SA.